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Open Letter to Axe Deodorant

Dear Axe, I am writing in response to a series of commercials for your product, Axe Deodorant Body Spray. These commercials demonstrate something known as “The Axe Effect”. This “Axe Effect” occurs when the subject…
Are Products Geared Toward Men Going Over The Top With Sexuality?

In an episode of AMC's "Mad Men", protagonist and ad exec Don Draper champions the need for subtlety when it comes to sexuality in advertisements. About an intended print ad for an airline, he muses, "It’s about adve…