Saturday, 30 October 2010
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Nike's New LeBron James Commercial Answers His Critics
I recently posted about Nike’s new “Boom” campaign, which left me both excited and confused. Now, they’ve done it again with LeBron James.Check out the full 90-second commercial:
I get it, and to an extent it’s brilliant. LeBron took all the criticism head on and threw it right back in his critics’ faces. He even took personal shots at Michael Jordan (the Hall of Fame and shoe selling) and Charles Barkley (the “I am not a role model” and pink donut).
LeBron has been heavily criticized for the way he left Cleveland and joined the Miami Heat, and some of it is deserved. But I give him credit for retaliating creatively, even though I don’t think this commercial will change too many opinions. Still, it was interesting to see him acknowledge the critics and haters.
As far as the commercial itself, it was typical Nike, which is anything but typical. Quick cuts, vivid imagery and a little bit of confusion all mixed together to create something original.
Now let’s see how the Heat play this season.
What did you think of the commercial?
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- From: NYOrangemen28
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Comments (7)
to me it seems like Nike is trying to mitigate some of the negativity aimed at Lebron. imo, was the Decision' a bad idea? yes. did he ruin his legacy? probably not. are you a role model? you were. what should you do? just play some ball, man. enough w/the hate.
@korjapchang9@xanga - Agreed
What a good way to counter all the negativity..and very tasteful too.
It gets people talking, therefore it is successful marketing.
It's going to make the criticism worse, because now the haters know he's listening to them and it's affecting him. Before this commerical, he tried to maintain the image that he didn't know anything about it, but he can't hide anymore. If he was trying to rehabilitate his image and brand, I think it failed miserably. If it doesn't gain him any new haters, it will just make the existing ones hate him even more. I suspect his marketability is going to remain toxic for awhile.
Its great. I'm on his side.
Loved it, never realy thought he was a douche or anything, he just...made a bad move.
It was debated alittle that he didn't tell the cavaliers anything because he had drama with the owner and other people, but beside the point.Yes theres gonna be haters thats just gonna hate more, but those people are trolls and stupid to call themselves true fans of the sport. I'm not talking about hardcore fans for certain teams (like cav fans, they have every right to hate), but anybody else that hates him...just to do it, and he only does things to fuel it. Intentional or not.
@korjapchang9@xanga - He spent a day Retweeting hateful tweets...I think hes having alot of fun using his hate, and by the last 3 games, looks like he hasn't lost a step.
I love this commercial. I have no favorite team in the NBA but I do like certain individuals and LBJ is one of em... SO TO ALLLL THE WHINING CLEVELAND BABIES AND WHOEVER ELSE WANTS TO JUMP ON THE BAND WAGON OF DRAMA... It's time to Let.It.Go... Boo-freakin-Hoo...Blah Blah Blah, it's not your life, its not your choice, just what YOU wanted or didnt want.
Players get $$$$ Fans get entertainment... remember that.