Saturday, 30 October 2010
I recently posted about Nike’s new “Boom” campaign, which left me both excited and confused. Now, they’ve done it again with LeBron James.
Check out the full 90-second commercial:
I get it, and to an extent it’s brilliant. LeBron took all the criticism head on and threw it right back in his critics’ faces. He even took personal shots at Michael Jordan (the Hall of Fame and shoe selling) and Charles Barkley (the “I am not a role model” and pink donut).
LeBron has been heavily criticized for the way he left Cleveland and joined the Miami Heat, and some of it is deserved. But I give him credit for retaliating creatively, even though I don’t think this commercial will change too many opinions. Still, it was interesting to see him acknowledge the critics and haters.
As far as the commercial itself, it was typical Nike, which is anything but typical. Quick cuts, vivid imagery and a little bit of confusion all mixed together to create something original.
Now let’s see how the Heat play this season.
What did you think of the commercial?