Thursday, 11 November 2010
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Why is Call of Duty So Popular?

As I'm sure a lot of you guys and your unfortunate girlfriends are aware, Call of Duty: Black Ops was released this past Tuesday. According to VGChartz, an estimated 7 million copies of the game were sold on day one, after following approximately 4.5 million pre-orders which would make it the fastest selling game of all-time. Last year, Call of Duty: Modern Warfare 2 had set the record for fastest selling video game of all-time, so it's being trumped by yet another "Call of Duty" game.
In fact, Modern Warfare 2 became the biggest launch in the history of entertainment by raking in a not-so-modest $310 million in the US and UK alone. It's safe to say that the "Call of Duty" franchise has become more of a cultural phenomenon than anything else.That's all fine and wine, but what is it that makes these games so popular? Why do sales rival those of the outrageously addicting Massively-Multiplayer RPG World of Warcraft? I think the answer is pretty simple, actually. Positive reinforcement.
Repeat that with me: POSITIVE REINFORCEMENT. Lets step outside of the mediocre single-player campaign and focus on the real meat of the game, which is the online multiplayer. Now, one of the main reasons why casual gamers avoid masterpieces such as Shadow of the Colossus, Demon's Souls and Okami, is because they don't have the time or patience to learn to control and play the game. These games just aren't instantly gratifying, nor do they offer any form of online-play.
With the "Call of Duty" games, no matter what you do online, or how terrible of a player you are, you're being rewarded. You get perks for going on a death streak. You're awarded for completing challenges that involve you sucking and falling from 30 feet in the air. Hell, you're probably awarded for sampling your foot odor while running the game online. "Call of Duty" completely does away with the frustration of death in three significant ways:
- Perks for sucking harder than a starving prostitute
- Instant spawning
- The infamous killcam
The "killcam" will most likely rid you of the feeling that you were cheated or robbed because you can see exactly what happened right in front of your eyes. Instant spawning gets you right back into the action, instead of waiting five or ten seconds to respawn and avenge your death. As I already mentioned, being rewarded even when you're playing terribly provides an incentive to keep playing even if you're controller-challenged.

While I personally think that the perks system is completely unbalanced and broken, and that the graphics are dated, it won't matter to your casual gamer who buys the same "Madden" iterations with roster changes every year. I was actually showing a friend of mine Uncharted 2 a couple of months ago, playing it on a nice, calibrated HDTV using an HDMI cable, and he actually said that Modern Warfare 2 was better graphically.
I understand that art direction is subjective and that "Call of Duty" goes for a more "realistic" look, but it boggled my mind considering that they don't even run in HD resolutions.
They're just really fun (I personally disagree, but I'm probably in the minority), easy to learn, pick-up-and-play games that anyone can approach without feeling intimidated, because you're constantly being flashed with points and leveling up, even when you're doing horribly. There's even an audio-cue if you get excited by peculiar sounds.
The games are simple-minded, action-packed, fast-paced fun so like I said, anyone can get right into it. One of the reasons why people may enjoy it so much, even if they don't realize it, is because "Call of Duty" games run at 60 frames per second. Here's a visual comparison showing the difference between 15fps, 30fps and 60fps. Most video games run at 30fps, some with dips, others with a variable frame rate.
Infinity Ward, one of the developers (Treyarch being the other), now has such a large amount of mind share across households thanks for Call of Duty 4, that they can brand a steaming pile of alien turd-kill "Call of Duty" and it would sell millions. Lets not forget that, and the marketing! Activision can rest on its laurels.
Happy playing. :]
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Comments (33)
I love you so much.
Call of Duty is really not that great. The fact that buying it supports Activision is just one more reason not to buy it. I hate that you get rewarded for sucking! Bah.
My boyfriend and I both enjoy CoD at a very base level, but it does not deserve the fanboy following it has, and I would never pay money to Activision. Douchebags.
Someone sounds jelly.Y u no skill, bruh??
Thank you! There is other sensible people on this Earth! The last good Call of Duty was CoD 4- the original Modern Warfare. Its campaign was tough, exciting, and longer than 10 minutes...
These steaming piles of shit are made to feed the very same lemmings who'll run out and buy anything that says "Blizzard" or "Halo" on it, regardless of the quality of the game (which, I will admit Bungie and Blizzard have both created good games- but not on the scale for which they are rewarded...)
I waited in line with my boyfriend in the cold in front of Gamestop for the midnight release. I love him that much to stand in the cold for over an hour. =) I was told, "If ya can't beat him, join him." <3
After having played through the campaign of Black Ops now...I can't say I'm disappointed. I was a little underwhelmed with Modern Warfare 2 last year, but Treyarch really stepped it up with Black Ops and I LOVE it =)
My boyfriend's been raving about how much better he's been enjoying Black Ops than any previous CODs. I'm just happy to see him happy.
@m0leymol3y@xanga - I picked my man up from Gamestop after the midnight release! Here's to being awesome girlfriends :P
I enjoy it, enough said.
If positive reinforcement remained the bottom-line, DICE would have had the whole she-bang in the bag with BF:BC2. That thing somehow managed to splice one of the best unlock trees with the most self-congratulatory pin system I've ever seen. I got excited over assists in that game... and got points for looking at people. Damn good shooter, though. Pushes for my personal top-spot near MOH:AA.
More importantly to the CoD franchise, the MW/Black Ops success has been on the speed of the game. You've got relatively small maps, high rate of fire gun lists, and the legitimate sprint function. In all of the shooters, with all of their many ways to keep players playing, CoD is, by far, the fastest in terms of pacing. I play L4D and TF2 much more often than I did with MW2 (and maybe MW1), but I still go back to CoD when I want to move and kill at a superhuman speed. It's not a bad game necessarily, it's just more or less like a racing game in which someone's cut the brakes. (Although, I am on the hate-wagon right now, 'cause Black Ops is still butchered for the PC, even after their attempt at patching over some of the lag problems. Dumbasses.)
Oh, and quick fact-check: Demon's Souls was a pointless game to buy without using the online mode. Take off that competitive or co-op edge, and the game's got about 15 to 20 hours of worthwhile content with some struggling. Invading other people's worlds was decent, but the duels were disappointingly brief. Not Borderlands brief, but, then again, not Jedi Knight long. Less of a fact-check: Although I'd be more inclined to give Okami some credit, I wouldn't call Okami or Demon's Souls masterpieces. Okami was fun, but really did have some severe presentation problems. (Coming from a man who still plays Doom. I like to watch the pixels when the Cacodemons go splat...) Demon's Souls was also fun, but got annoyingly gimmicky in most of the later worlds.
@of_such_a_prodigious_paradox@xanga - Hey, at least Blizzard popped out a decent (minus the whole Zerg nerf thing) sequel to Starcraft, and what should be a decent follow-up to Diablo II. I can't say the same for Sid Meier, who has had me addicted to Civ since #2. Civ 5 was an outright embarrassment that won a heap of laurels for simplifying the Civ 4 system, which I could have worked around handily drunk off my ass and sleep deprived. (The "could have" in that previous sentence is a bit of a misnomer. "Unquestionably and stunningly" is more like it.) Point is: fuck his couch. I'll give Blizzard my $60, but I'm going to hold back on Civ 6 until Sid can prove he cares more about his real player-base than console ports or Facebook gaming.
I... I... like Call of Duty. 3:
Call of Duty, plain and simply, has become a Madden series that refurbishes with interest. Its a good game, but a repeat offender.
With that in mind, I don't hate on the game, I hate some of the players with a passion though. With that said...
It does not matter what series you are talking about, once you have gone over 4 games into the series, your milking for money. You are no longer creating a service/game that tailors to the hardcore, but to the people who will buy your game no matter what happens.Yes, this does include
Halo
Call of Duty
Every sports game by EA
Zelda/Link, Mario, Samus, and other Nintendo mascots
Dragon Quest and Final Fantasy
so many others.
When you get down to it, yes, even these good games are on that list.
Personally, yes, if a game can not be held up by the single-player campaign, it doesn't deserve to be called a official game. Sadly this is the path COD has taken though, they make money from the FUN multi-player experience, for 80% of their focuses goes to making the multi-player experience more fun for anybody. ANYBODY.
Because you make a game more accessible, doesn't mean it has become casual, mediocre or a shun of a game. It is a smart business decision that should make hardcore gamers HAPPY. There are still too many nay-sayers that resent games and wouldn't touch them. Anything that makes more people play and enjoy games is a good thing. Games are no longer a loner-only-club. More people want it and thats what the developers are giving.
...I'm going off topic. I digress.
I honestly don't see too much of a problem with winning through dying. It may be positive reinforcement, but I really want to know how many people would be negatively reinforced when dying online in the game, and go "THIS SUCKS, I DON'T WANT TO PLAY ANYMORE!". Really? Agree though, people maybe turned off from a game because it isn't instantly gratifying...though I think thats more of the adults who are just growing into games that can't lose weight, than children.
All in all, you can put it under the category of "FPS games aren't worth $60 since theres only an online experience". =D
@x__RainOnHerParade@xanga - @Hinase@xanga - Activision haters...yay. Yes activision takes the fun out of games. Bobby Kotick is the an all-evil villian that talks to much. Activision, please, stop selling us the same games and trying to make money off of us...please? Don't be business-smart, it makes you douchebags...
Seriously, why do people hate Activision so much? I can understand some of the hate but...otherwise they have money, and they are business smart...that simple.
@of_such_a_prodigious_paradox@xanga - So true! Now lets blame the nintendo fanboys too. and the Sony fanboys. and the Apple fanboys. and the microsoft fanboys.
@m0leymol3y@xanga - *salutes* It is an honor to even read your comment.
@LnkFn12@xanga - Gonna have fun with hours of multi-playing success and failure?
@Bushy_Tailed@xanga - HIGH FIVE!
@thatsnotarealword@xanga - Completely agree. Good analogy saying CoD is the racing game of FPS games...Ima use that :P Only thing I could disagree on is Okami not being a masterpiece, though thats not to topic. Its my #1 PS2 game and will love forever. Personal love for it.
@Icecold4u@xanga - I don't play any Activison games, so I don't really care for them. I just know that their boss doesn't have a good reputation with the gamers. That's all I know. I think I heard he's not such a nice person...
And you can't really say Final Fantasy, Dragon Quest, Zelda or Mario etc; really milk their franchises as there are some awesome games in their respected franchises, and the fact that no game is ever the same is the reason why they are so popular. I think if it was all the same then, yes, it is milking but the concept to me is that it doesn't seem like they are.
I can't really agree with you on that.
Freaken CoD7. Are they trying to compete with Halo's number of games? >.>
@Icecold4u@xanga - ....because it's not business smarts, it's exploiting gamers. Kotick raised the prices for the map packs beyond the industry standard of 10 dollars just because he knew the CoD games had enough of a following that he could. He also thinks it'd be dandy to abuse Blizzard's stellar reputation by charging 30 dollars just for the cut scenes out of their next game. That's thirty dollars on top of the sixty you've already paid just for the cutscenes that tell the story of the game.
Anyone that would do that is a moneyhungry asshole, and until Activision gets rid of Kotick and puts someone sane in his place, I don't think gamers ought to be supporting him, because they're only shooting themselves in the foot.
You can make money while still catering to your customers. Kotick has no respect for the people who are throwing their money at him. It's all well and good for him that's he's making shitloads of money, but you as a fellow gamer should have more concern for other gamers out there.
Not only that but he has no respect for fellow game developers. That is not to say he should be BFFLZ!!! with competitors, but he has no right to bash other companies like he did EA, for example. You don't have to treat them like your friends, but you can respect them. It's also terribly unprofessional to bash another company like that. ALSO, he has no respect, again, for the people that made him successful. Jason West and Vince Zampella, who actually kick starting the CoD AND infinity ward franchises, were completely discredited by this dick, who said these two men would never be "productive or successful" ever again.
And here is a great quote for you:
"At the shareholders meeting earlier in the year," said Buscaglia. "Bobby Kotick said to his shareholders in public, and I know a lot of people heard this, 'We're going to take the fun out of making games. These people don't take this shit seriously. We're going to make sure that they're serious about making games.'
from Escapist Magazine.
He claims it was said in jest, and I'll admit, it could be true, but I wouldn't trust a man who does the things he does and then says something like this "as a joke". That is not the kind of man a gamer should support. Activision and all of its games, including Call of Duty, would be great without a moron at the helm.
I'll cave on one thing: I read somewhere that he gave $500k to independant developers, which I certainly can't criticize him for. I think he's mostly lost sight of what's important to gamers. because he is so removed from the game development process.
A little background of me. I've been playing video games for years, played competitively, I've worked in a video game company, I have been a hardcore player for years, but I can still appreciate more casual titles as well.
COD is good for multiplayer, and zombie mode :
its insanely easy to kill somebody.. you can spray and pray all day. There is less skill involved in actual fragging, there's a lot of explosives, an average of 3 shots anywhere will kill people, and hip fire is so damn accurate.. Trying spraying an AK-47 in CS, you'd be fucked.
- 60 fps. I give MW2 props because the textures were really smooth, and most games do not look that great and run smoothly.
- the controls are very fluid feeling vs. other shooters on consoles. There's also a massive amount of auto-aim.
- all guns are good, there are very few "hard to use" guns. there were a lot of OP guns (waw- mp40, mw2- aa-12, famas, all explosives)
- grenade launchers, rpg's, shotgun secondary (mw2), commando (mw2), tanks (waw). make the game insanely easy.
-death perks - last stand is gay, and martyrdom, pain killer is broken, juggernaut is annoying
Why its fun to me?
- I can get a monster score without trying too hard
- take advantage of stupid people online who keep coming back for a revenge kill because they know where I am due to kill cam.
- its oddly very satisfying to kill somebody. Headshots are a plus because there is a plink sound to it.
- sound whoring is easy because footsteps are freaking loud, and I have pro headsets
- the leveling up system is very gratifying, they created a great user experience with sounds, the UI, and the system.
-zombie mode is just awesome.
But actually... I'd rather be playing the battlefield series because its more of strategy vs. a twitch shooter (cod series). But none of my friends play bf series because its too hard for them to pick up.
@thatsnotarealword@xanga - zerg got 4 range roaches now.
@BaLob@xanga - Guh. As if I didn't hate Roaches enough...
@x__RainOnHerParade@xanga - Exploiting Gamers? I think thats the first time I've heard anybody say that CODheads, Halowhores or Madden-freaks who fend away from other games are gamers and not the local D-bag who does nothing but play online and scream at people for being a noob, but I digress.
Exploiting gamers by raising the prices of DLC that isn't necessary? Really? Is the game that much fun that the day-to-day laborer will buy the DLC but be pissed off that he spent the extra $5 for map packs? I know CODheads are out there but thats just an addiction. As for Starcraft II, even SquareEnix is picking up on charging for cutscenes. Not to say it isn't a D-bag move.
Though, If you haven't noticed, even before Modern Warfare 2 DLC started getting shoved out on us, EVERY DLC and game on XBLA and PSN has gone up alittle. Not alot but a noticable amount, and of course Activision is going to follow. Even PSP Minis went up, PSP MINIs for god's sake!
And as for the most hated man in the gaming industry, with the smile that can annoy anyone...He can do what he wants. Take another perspective from it, hes entertaining. All the quotes, and bad he says about other companies. He is the ultimate a-hole when compared to anybody in the gaming world, but...thats just who he is. Hes cocky, thinks his company is the greatest, and when it comes to how much money they rack in, he pretty much is. Point that he called out EA like that on a magazine just makes me wonder what kind of Jerry Springer fight would break out from that argument.
As for that infamous quote...apparently it was alittle misquoted, but because its Kotick, fully believable. If he is really trying that...hes not doing that good. Doesn't matter what price he raises DLC to, Black Ops is still fun.
I digress all of this, because it sounds like you hate the military leader, not the troops. Hate on Kotick. Being exploited means there is "No Choice but option 1", and until the actual game goes from $60 - $70, everything else is players choice. Even though people can have every reason to hate him, I don't think hes going around while the team is developing the game and saying "Hey HEY!...that game is too much fun, stop doing that". He's evil/power hungry for money, not gamers souls.
most games in this generation of consoles are made "causal friendly" in my opinion. most young adults who causally play games probally dont feel like playing a 80+hour game. they want it short and sweet and able to just pop the game in at anytime, go online and play it and come back to it whenever.
@BaLob@xanga - i enjoy the battlefield series more as well. so much more fun online
@Hinase@xanga - Googling Kotick for his history is such a fun thing to do...
And yes I can, and I will infinitely stand by what I said. Once you get pass that many sequels, remakes, are re-use a name that many times, you are not exactly tailoring to the fans, but more focus on the "We have a cult following, we can make money off of them". To me, it doesn't matter how much respect you have, or how good the game is, once your game is getting pass "[Blank] [Blank] 4+", your milking a franchise. People can demand for a game as much as they want but don't have to give it to them. So yes, I can call out those series, Halo, Madden, COD, Zelda, Samus, and many others.
Some of these Nintendo Mascots don't have games for awhile though, like Donkey Kong, he gets the pass, DKC Returns will ACTUALLY be nostalgic. Kirby, eh, hes had 3 games on the DS in not that short of time. That and Kirby's Epic Yarn was not intended to be a kirby game in the first place, they just added him in because he fit. Which has happened twice before.
I'll even throw one of my own favorite series under the bus, Metal Gear Solid. Milked. There was a story and plan that went back and forth on consoles, which was fine, but 3 Phone games, 2 PSP games, and now a completely different spin-off with Raiden? Konami, Yo cow is dying out.
I'm not saying its the worse thing ever, but too many franchises are victim to it. Yes we get amazing games, but the same time can be spent taking risk and giving us fresh & new IP.
@Icecold4u@xanga - But if it was the case then they wouldn't try to be different..if they merely was using the namesake to sell then they wouldn't try to be different in the spin offs and just make a crappy game stamping the name on the disc. But instead they don't. I think it would unfair to say that they are truly milking for what it is worth. Yes, it's expected to good if it is that particular franchise but I think at times they go over what is expected. I think that's the difference between truly milking a franchise to really re-inventing it. I think they re-invent it. And which I think is a much better word in my mind.
For instance, I love Twilight Princess over the original OoTOne series I can think that is milking for what it is worth is Evangelion. Now, that's how you milk a series.
@Icecold4u@xanga - Agreed. And this isn't just a game problem; it has infected Hollywood for years- sequel and prequel fever. I'm TIRED of having superheroes jammed down my throat, I'm TIRED of hearing about the second supporting character to the right's mom's backstory when she was in college- the only good movies I've seen lately have been completely original; Inception, and RED, pop into my mind as an example of drama/comedy.
Because killing Nazi Zombies is so damn fun!
@storyofmylife87@xanga - lol I love nazi zombies