Tuesday, 12 October 2010

• I Think I Like Nike's Boom Campaign, Maybe.

  
  Nike’s commercials always make me stop and say, “Ooh…” because they have an in-your-face style. Their most recent campaign, called “Boom!” is still in my face. I just don’t know if I want it there.

  I don’t dislike these commercials. I don’t like them, either, at least not yet (maybe they will grow on me). Check it out for yourself:

  Every time I watch this, I’m more confused than excited by it. It’s just so random. Rick Ross is buying a huge chain of himself. Darryl from The Office is at a wedding watching the Yankee game (he might even be the groom, for all I know). Some kid shows an exercising LeBron James his new Heat jersey. Tim Tebow is watching a boxing match with his tailor.

  I think the “Boom!” part is supposed to focus on the impacts and hits in the commercial. But then why have the tailor and the Rick Ross shopping spree?

  Yep, I’m officially confused.

  What do you think of Nike’s Boom campaign?

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