Thursday, 23 July 2009

  • "Girls Gone Wild" Pitch Meeting



    I tend to be something of a night owl. Being awake at late hours (or early, depending on your point of view) brings to your attention commercials that don't air at other hours. Mostly because they can't.

    This is the case with Girls Gone Wild. They air commercials all over cable at all hours of the night. And as anyone who has watched Comedy Central past midnight knows they're so ridiculous and dumb and repetitive and such a constant drum beat that you just want to find the insidious douche bag behind them and punch him in the face. You also want to shake him like you're trying to kill a baby, sic wild beasts on him, and do various other unspeakable acts.

    Every couple of months, they switch up these commercials to promote the latest edition or whatever. The latest one caught my attention because one line stood out in particular. After talking about the latest video the voice over actor says, "Do you like breasts?"

    That seems oddly blatant. Usually these commercials focus on the most thinly veiled double-entendres and suggestive language possible. It seems almost like they might be human enough to feel the slightest bit of shame.

    That's why this was so surprising. I mean its the basic message of each of their ads, but they fill the entire space using other ways of asking a question. Even the voice over actor sounded slightly embarrassed.

    I just couldn't help but laugh to myself thinking about the pitch meeting for this ad. It's surprisingly blatant so you'd think that the only reason they were that blatant is that they exhausted every other possible way of saying it and they just couldn't come up with another way to say it. But the thing is, they're slimy enough to just throw that out there, because "why not?" or even think it's a good idea.

    I like to wonder what that conversation was like. If they tried to come up with another way to ask the same question and failed.

    What's also surprising is the term breasts. You just think they'd say something like "gazongas." It feels more fitting to their style. At this point I planned to actually make up a script to a Girls Gone Wild pitch meeting, but honestly I've given these barely functional, inbred, charlatan finks too much time and thought already.

    Do you think they couldn't come up with a different way of asking the question or did they think it was a good idea?

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