Sunday, 05 July 2009

  • PartnerSexecutive and ExpertSexchange.com

    Who is the genius who named their website PartnerSexecutive.com... oops, I mean PartnersExecutive.com? 



    Maybe it was the same marketing executive who named their site ExpertSexchange.com:


    I was just at a Yankees game and the PartnerSexecutive.com website came up on the screen... everyone just started laughing.  ExpertSexchange.com though... that's gotta be even worse.  They ended up changing their name to Experts-Exchange.com.

    I did some digging and here are some more well intentioned URL's that can be read the wrong way:
    • KateBurnsTheRapist.com instead of KateBurnsTherapist.com
    • Dicksonweb.com for DicksonWeb.com (an engineering firm - they changed their name to DicksonData).
    • Webone.com.au, meant to convey the name Web One.
    I thought it was hard to top expertsexchange.com, but kateburnstherapist.com might be even better!

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