If
this isn't evidence that we've entered a new millennium, than I don't know what is:
Way back in the day when marketers were reaching for any means necessary to attract attention, one company came up with the notion of assvertsing. The idea was simple. Place ad messages on the asses of hot woman and parade them around for all to gawk at.
Apparently, Kodak thought this was a great idea:
Assvertising was so great you knew it would be copied. Who knew Kodak would be the one to stoop so low? That's like butterscotch-giving-grandpa hitting on your girlfriend - and stealing her (true story). Apparently, Kodak used the derriere media placement during a photo convention in
Boston Kiev, Ukraine. At least two hot women were hired to wear ridiculously short mini skirts with Kodak logoed panties underneath and then drops things on the convention floor and pick them up.
Wow. That's either pure genius, or pure genius. Confused about it works? Perhaps these pictures will help clarify:
Now that you've been exposed to all this "branding", do you have a sudden and passionate desire to buy Kodak film?
Ass-vertising: the wave of the future? Or a new low in marketing? We'd love to hear from you!
Comments (49)
low. i'm pretty sure men distracted by her are not going to remember what word was on her ass
kodak...exposure...advertising is what it has always been.
was used by a netball team to raise funds a few years ago - they made their trip all right.
it has gotta be an eyecatcher and if it gets a few boyfriends and husbands in trouble tough for them - their girlfriends/wives should become advertising billboards too. No worse than t-shirts with printed slogans.
Amazing.
Clever...
Thats stupid.. i mean, dont get me wrong they do look pretty sexy, but its incredibly stupid.
@doLc3@xanga - AGREED
This is fuhreaking GENIUS. Why didn't I think of this?!
Classy!
That prevents me from buying their brand, I dont know why.
that's stupid.
@thehighbreed@xanga - haha, completely agreed.
I guess it makes sense for kodak...
Lmao, what about Dunking Donuts? I am all up for using plumbers with dunking donuts on the band of their boxers...then again you'd only see ass cracks!!! thanks for sharing. Well, didn't Burger King Ass-vertise with that Sponge Bob commercial and sir Mix-a-lot?
I love it. It's very (yes, pun intended) cheeky. :)
wow. Lmao, just wow.
A new low in marketing.
anyone that bought Kodak products simply because some skanky 75lb whore bent over and was wearing Kodak underwear is truly an idiot...
Girls flashing me their panties is awesome.
<3
I think its filthy. And the girl in the first pic-yuck. This reminds me of strippers. They're flashing their undies for money..and for their pimp, Kodak corporation, to get the big bucks.
Definitely a new low.
I'm not really surprised. Todays society is based around sex and violence. Look at whats on TV, thats all the proof you need to show its true. In any case, i guess Kodak is just trying to cash in on the idea that "sex sells."
I think it would be interesting to know if film sales increased because of it.
Novel idea, bad approach. No sensible girl bends over to pick things up. Your mother tells you that before you're out of primary school.
Still, interesting.
where would this be appropriate?
and i know sex sells and all, but i think it the subtle subconscious message that really makes the point. and this is out right and ridicules.
hahha i think assvertising is seen more on like sweats than on underwear
LOL woow